Webflow Just Overhauled Its Pricing — What Agencies and Freelancers Need to Know

TL;DR: Webflow merged its CMS ($23/mo) and Business ($39/mo) plans into a single Premium plan at $25/mo annual. Basic went from $14→$15 annual but the monthly price jumped from $19→$25. A new Team plan at $2,500/mo fills the gap between Premium and Enterprise. Agencies managing multiple sites come out ahead. Solo freelancers on Basic or CMS monthly plans take the hardest hit. Legacy plans are grandfathered until renewal, but the direction of travel is clear.

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On 13 May 2026, Webflow tore up its site plan structure and laid out a new one. The old CMS and Business plans are gone, folded into a single Premium tier. Basic got a nudge upward. And a new Team plan appeared at $2,500 a month — annual only, thanks — aimed at the mid-market gap Webflow spent years pretending didn't exist.

If you run a Webflow agency or freelance business, you've probably already done the maths on what this means for your wallet. But the changes are more interesting than a simple price comparison. They tell you where Webflow is heading, and who it wants to keep.

What actually changed?

Let's get the numbers straight first.

Old plans (annual/monthly):

• Starter: Free
• Basic: $14 / $19 — 150 static pages, custom domain
• CMS: $23 / $29 — 10,000 CMS items, 200GB bandwidth, 3 content editors
• Business: $39 / $49 — 10,000 CMS items, 400GB bandwidth, 10 editors, site search, form file uploads

New plans (annual/monthly):

• Starter: Free (unchanged)
• Basic: $15 / $25 — 300 static pages (doubled from 150)
• Premium: $25 / $39 — up to 20,000 CMS items, site search, form file uploads, AI credits bundled
• Team: $2,500/mo annual only — branded seats, component libraries, editorial workflows for 5–10 contributors
• Enterprise: custom

The headline is the merger. CMS and Business weren't different enough to justify two plan tiers — most of what separated them (site search, form uploads, editor seats) is now included in Premium. CMS item limits doubled from 10,000 to 20,000, which removes the old add-on upsell for content-heavy sites.

Basic doubled its static page count to 300, which is a genuine improvement. But the monthly price jumped from $19 to $25 — a 32% hike if you pay month-to-month. That annual-to-monthly gap widened across the board, and it's not accidental.

Who wins?

Agencies managing multiple client sites. If you were putting clients on the old Business plan at $39/mo annual, the new Premium at $25/mo saves you $14 per site per month. Across 20 client sites, that's $3,360 a year back in your pocket. And the features that used to require Business (site search, form uploads, more editors) are now standard.

Teams that outgrew the old Workspace plans. The gap between the old Agency Workspace and Enterprise was brutal. You either crammed a 7-person team into something built for 3, or you signed an Enterprise contract you didn't need. The Team plan at $2,500/mo finally gives growing agencies and in-house marketing teams a sensible middle tier with branded seats, shared component libraries, and proper editorial workflows.

Founders on Business who don't need 400GB bandwidth. The Premium plan drops to 50GB of bandwidth — a cut from the old Business plan's 100GB (which itself was cut from 400GB in earlier adjustments). If your site doesn't push massive traffic, you're paying less for the same feature set. If it does, you'll be buying bandwidth add-ons, and the "savings" disappear quickly.

Who loses?

Solo freelancers and small builders on Basic. A one-dollar annual increase isn't the problem. The problem is the $25 monthly price — up from $19. If you're a freelancer who pays monthly because cashflow is lumpy, that's a real jump. Webflow clearly wants you on annual billing, and the monthly penalty is the stick.

Anyone on the old CMS plan who didn't need Business features. The old CMS plan cost $23/mo annual or $29/mo monthly. The new Premium costs $25/mo annual or $39/mo monthly. If you had a modest CMS site — a blog, a portfolio with a few dynamic collections, a small business site — you're now paying more for features you won't use. The 20,000 CMS item limit is nice, but most CMS-plan sites never came close to 10,000.

Monthly payers across the board. The annual-to-monthly spread has widened on every tier. Basic: from $5 gap to $10 gap. Premium: from $10 gap (old CMS) or $10 gap (old Business) to a $14 gap. That's a deliberate pricing architecture choice — lock in annual commitment, reduce churn, smooth revenue.

Is Webflow abandoning the small builder?

Short answer: not abandoning, but definitely deprioritising.

The signs have been accumulating. Two pricing restructures in under six months. A new Team plan at enterprise-adjacent pricing. AI credits bundled into Workspace plans with hard caps arriving on 29 June. The language in Webflow's own announcements has shifted from "website builder" to "agentic web marketing platform."

This is the standard SaaS playbook. Once a company has saturated the bottom of the market, it moves up. Higher ARPU customers, stickier contracts, lower support burden per dollar of revenue. The small builder who pays $15/mo and sends three support tickets a quarter isn't the priority anymore.

That doesn't mean Webflow is bad now. It means the product is being optimised for a different customer. If you're a solo freelancer building brochure sites, you might start feeling like a guest at someone else's dinner party.

How competitors compare

Framer held its pricing steady in its own May 2026 update. Basic is still $10/mo, Pro is $30/mo, and AI features are bundled at fixed prices without credit tracking. For a freelancer who wants predictable costs, Framer is the more straightforward option right now. Its CMS is shallower than Webflow's, but for brochure sites and portfolios, that barely matters.

Wix Studio is better value on paper — more generous free plan, AI tools included, simpler pricing. It's never going to win the pixel-perfect design crowd, but for freelancers who value speed over control, it's worth a look.

WordPress remains the open-source wildcard. Hosting costs what you want it to cost. The CMS is deeper than anything Webflow or Framer offers. The trade-off is maintenance — updates, security, plugin compatibility — which is exactly what no-code platforms abstract away. But if Webflow's pricing direction feels unsustainable for your business, WordPress is still the most flexible exit route.

What should you actually do?

First, figure out when your renewal hits. Legacy plans are grandfathered until your next billing date. If you're on an annual CMS or Business plan that renews in six months, you have time. If you're monthly, the new pricing hits on your next cycle.

If you're on Basic and paying monthly, switch to annual before your renewal. The $25 monthly price is a 67% premium over the $15 annual rate. That's not a rounding error.

If you're on Business annual, Premium is almost certainly cheaper. Do the bandwidth maths first — if you're over 50GB monthly, factor in add-on costs before celebrating.

If you're a solo freelancer feeling squeezed, test Framer or Wix Studio on a real project before you need to switch. Don't wait until a client deadline forces a rushed decision.

And if you're an agency with 5+ active contributors, the Team plan is worth pricing out. The gap it fills has been a pain point for years. It's not cheap, but neither was the Enterprise alternative.

The takeaway: Webflow's May 2026 restructure is good news for agencies and teams, neutral-to-bad for solo builders, and a clear signal that the platform is moving upmarket. The product is still excellent. But the pricing now reflects a company that knows who its most valuable customers are — and it's not the freelancer paying $15 a month.