Tools to build and send a newsletter

Good Email Copy

Good Email Copy by Front isn't exactly a newsletter client, however, for when you inevitably build up an email list, here's a great directory of email copy from companies like Slack, Pinterest, Trello and some other big names. The approach is really focused on the copy, not the design of the emails. That’s why it’s plain text: easy to search, easy to copy and paste the content and adapt it to your own “style”!


You spend valuable time writing blog posts. If your readers like what you've written, why not give them a way to subscribe and stay up-to-date? Let Upscribe help you create email opt-in forms and turn your readers into subscribers. Upscribe has a nifty Medium sign up form so you can allow your readers to sign up to receive more of your content directly within Medium. Upscribe provides a host of integrations, including MailChimp, Slack, Campaign Monitor etc. Set up your first email opt-in form in minutes. Upscribe offers a free starter plan which is more than generous for most users.


Klaviyo integrates directly with your Shopify Ecommerce store. Klaviyo allows you to see all of your customer and subscriber data across both platforms and segment very specifically who receives each email. This way your able to send relevant emails to each person rather than mass-sending emails to everyone on your list. It’s a bit of a learning curve compared to some of the other more well-known email platforms, but it’s incredibly powerful and useful.


If you are looking for a newsletter builder without all the fancy options and tools TinyLetter is the perfect service. Made from the guys that brought you MailChimp, this stripped back version should satisfy your basic requirements in a newsletter builder. You can still send beautiful looking newsletters but without the cluttered interface and plethora of features for power users. Great for first timers looking to build a newsletter. TinyLetter is completely free!


Flashissue is a super easy to use drag and drop Email Marketing tool for Gmail. Create mailing lists and send bulk email all from Gmail. Flashissue lets you get around the bulk emailing limits set by Google. Great for start-ups who want the convenience and speed of email marketing through Gmail.


MailChimp is a drag and drop newsletter builder offering one of the most generous free plans in the industry. Their notable business-enhancing analytical features and strong technology tools still make them one of the first choices for many. MailChimp provides some great resources to help you minimise the learning curve and get you on your way to creating effective, dynamic campaigns. Some of these resources include helpful videos to get you familiar with their interface and several free eBooks that provide practical advice about getting the most out of your email marketing campaign.


Sendinblue is certainly one of the more affordable email marketing solutions out there, offering a generous free plan to get you started, with 300 emails a day for free. No design experience? No problem! Let the drag & drop designer do all the heavy lifting for you. With a intuitive interface, it only takes a matter of minutes to find you way around and create a great looking email campaign.


Revue curates your content from various sources and builds your newsletter, saving you a tonne of time. Revue can gather content from your social media channels, Pocket, image urls and a handy Chrome extension too. Then simply drag and drop your content into position and add some further text if you require. Revue offers a basic free account, although the customisation is slightly restricted compared to some of its competitors.