Sheets for Marketers is a collection of SEO tools built using Google Sheets to help speed up marketing tasks. It is a curated directory of all the different templates out there.
I wanted to build something useful that leveraged the skills I currently have. Settled on a collection of resources. Curated directories are useful for a couple of reasons:
For me, collecting the Sheets templates was just something I started doing on autopilot. With so many people creating templates, it was awkward navigating to each place every time you wanted to use one.
So I began copying the links and storing them in a spreadsheet. After a while, the spreadsheet grew. So I categorised them just so i could find them easier myself.
It wasn’t for a painfully long time that I realised that this would useful to other marketers.
Building the first version was pretty straightforward.
I built the site over the Christmas holidays 2018, but I had been gathering the sheets templates for a while.
Use what you know would be my advice here (+ what you have access to),
I’ve worked with the Genesis framework for wordpress before so it was no-brainer to go that way again.
Sure, I could of used a dedicated directory theme or something like Webflow but choosing one of these unfamiliar platforms would of added additional learning time.
Learning time is good but I needed doing time more.
The future of Sheets for Marketers is pretty simple: write more useful content, create more tools marketers want to use and get better at spreadsheet wrangling.
The hard bit is doing the work. But thankfully, it’s also the most fun.