This month in NoCode.tech we sat down with UK-born, Budapest-based Zapier expert Andrew Davison (@AndrewJDavison), founder of Luhhu, an agency that helps businesses automate their processes using Zapier.
Long before no-code was a hit, Andrew has been one of the most active people in the no-code automation space helping hundreds of users to learn, improve and completely change their businesses pace and productivity through the power of Zapier.
For those of you who don't know what Zapier is - It is an online tool that allows you to automate workflows. Considered the “glue that connects thousands of apps” this tool will allow you to connect applications such as Gmail, Dropbox, AirTable, Shopify, Mailchimp and so much more.
Running a business remotely all the way from Budapest, Andrew showed us how No Code tools have made his remote-working, code-free lifestyle a possibility and how Zapier and his agency have helped businesses all around the world do the same.
My background is a little all over the place. My first proper business was a web design agency at university. I found someone that could build websites and I sold them to local businesses. I then took those sales skills with me to London and did a few years doing biz dev at various media agencies. Fun, but ultimately soulless work that I got bored of.
After some traveling, I ended up in Budapest and started a lead generation business for language teachers. It didn’t make enough money to pay anyone to do the admin, so I decided I’d automate it as far as possible and taught myself to use Zapier.
I later ended up signing up to Upwork on a whim, with the hunch that others might want their businesses automated. It was a good gamble and within 6 months it was a full time freelance career that then grew into an agency in 2019.
My first clients were my freelance ones - and that was handy as it meant I could get right into the business of building an agency without having to worry about the bills. I also got a listing on the Zapier website in their expert directory which has been a major source of clients.
Since then, I’ve put time and money into building the website, doing SEO and making a name for myself on Twitter, Reddit and various other communities as an expert voice on Zapier. Come 2020, I’ve seen it really start to pay off with clients and opportunities starting to come from all over.
We do quite a lot of e-commerce projects. One of our clients runs 3 stores and the whole backend operation entirely through Zapier. They got popular fast, and by the holidays last year were processing tens of orders a minute at peak times, which translated into literally millions of tasks per month in Zapier.
What made that an interesting project was all the little problems we had to solve to make sure the system could scale around demand, orders were recorded and routed correctly and customers received the follow up communications they were expecting.
I like both platforms and I’m starting to talk more about Integromat as my own experience and abilities improve.
Integromat connects to less services - that’s a downside. But it’s also a lot cheaper which makes it the obvious choice for some clients - especially those with task heavy processes.
I’m also a fan of their UI which I think makes it easier for beginners to get their head around the idea of process automation.
I love Budapest and having been here almost 7 years it feels like home. There is a great nightlife, the locals are friendly and there are lots of expats, tourists and students coming through to make for an interesting social life.
As a place to work, it has all the pros of a western country with a reduced cost of living - which has been another plus. I don’t have to worry about rent so much when taking risks trying to grow the business.
The team is fully remote and from all over - so Slack has become the default office. I don’t think we’ve been held back by distance at all.
Growth all over. More businesses will tune into the benefits of being able to streamline existing processes as well as spin out new projects quickly, efficiently and cost effectively. We’ll see more experts develop their skills and work together to service clients. I’d expect to see more full service agencies develop in the coming years.
Not nearly as much as I expected thankfully. New business is down slightly and some existing clients in more affected industries have pulled back on work - but plenty haven’t. I think having clients spread far and wide globally and across different industries has shielded me somewhat.
You can also find Andrew Davidson on Twitter where he often helps NoCoders out with automation debugging and where he shares plenty of tips and resources.