Yommy Ojo - Why No Code tools make it easier to work full time and get your side projects to market

It’s been really interesting seeing more and more people adopt No Code tools and whilst I fear that too many people are focussing on the tools rather than outcomes it creates, there’s no disputing that it is democratising the time it takes to go from Zero to One and allowing people who are not software engineers to build too.

“Imagine if only 1 in 400 people could write, we would be stuck in the dark ages and millions of people are being shut out from solving the world's  problems, feeding people's passions and mitigating people's fears” - Webflow’s No Code Conf 2019

Even software engineers can do their day job and test out ideas before doubling down in a particular direction. The typical startup advice shared by PMs, advisors and investors is :

“Take what you think, cut it in half. Do that 2 more times “✂️

I’ve seen people leave 3 month incubators, 6 months accelerators and spend 9 months building with £10K down the drain. All they have is a half-baked website/app, a ton of bugs to fix (if you can get hold of the developer) and no customers.

Of course not all challenges are made equal but in reality you could build landing pages in a weekend, an app in weeks  and there are so many tools that allow you to build amazing things.

The sad thing is that startups are super risky and when most people don’t see any traction in the “sabbatical” they take off work, it’s back to the drawing board, sometimes in the form of a contract or consulting gig whilst we work out what went wrong and hope we have enough grit to give it another go.

One thing to note is that No Code tools have constraints. Design constraints and tech constraints.

For example you can make a $1b a year business through Bubble, but they will be the first to tell you how to answer the pending tech stack questions from investors.

Constraints are a good thing. Remember, it's not just about building the right product for your users. There are also uncovering distribution channels, iterating on your copy and designs and also making subsequent improvements once you actually launch and can check out the data and listen to customers.

This is what I call the beginning of serving your customers , your new boss once you eventually leave that 9 - 5.

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