An Interview with Felix Gurtler: CEO at Umso

This Month on NoCode.Tech we sat down with Felix Gurtler, CEO of Umso, a no-code website builder specially designed for startups to design and publish a beautiful website in no time.

An Interview with Felix Gurtler: CEO at Umso

This Month on NoCode.Tech we sat down with Felix Gurtler, CEO of Umso, a no-code website builder especially designed for startups to design and publish a beautiful website in no time.

Following their change of name and product from Landen to Umso at the end of 2020, we wanted to know more of the benefits this rebranding has had on the future of the company and learn first-hand how their website builder is just the perfect fit for entrepreneurs.

Carry on reading to learn all you need to know about Umso and Felix´s two cents on the early stages of launching your business.

Hi Felix, thanks for joining us at NoCode.Tech!

In a nutshell, what is Umso?

Umso is a website builder for Startups. We focus on businesses and entrepreneurs who want to build and publish beautiful websites without needing to code or design.

For those who don't know, Umso used to be called Landen.  Why did you make the decision to change the name to Umso and did this represent an important move for the company's future?

For one we wanted to get a .com domain in addition to our .co domain. Unfortunately the .com domain for Landen was too expensive for us. 
Secondly, we wanted to move away from the previous name “Landen” because it makes a lot of people think of “landing pages” and the product has evolved into so much more.
In Umso we found a name without any attached preconceptions and an affordable .com domain.

What other changes have taken place as part of the rebranding?

We usually don’t release product updates in big batches so we didn’t change anything else except the name and the free subdomains that customers can use. 

Besides Startups, what kind of companies are using Umso? Who is getting the most benefit?

New startups and entrepreneurs with digital products are getting the most out of our product and represent our biggest customer group. However, we also have customers who build websites for events, hobby projects, community groups, fundraising efforts and much more. 

How is Umso different from other website builders?

To answer this question I want to start with a comparison. Let’s imagine your website is a wall. Umso provides the bricks for this wall in the form of sections. By using these bricks/sections you can build a solid and beautiful looking wall/website without worrying about details of the structure or design of it. This way it’s easy to quickly build a complete and beautiful website without any coding or designing skills.

Of course, you have to fill the sections with your content and can adjust them to match your preferences.

Can you tell us your favourite features so far?

1. Multi-Language Support - we recently released the option to publish websites in different languages.

2. Custom forms - to create individual forms and collect all information you need from your visitors.

3. Blogs - create your own blog and publish your content.

4. Integrations - Umso is great but there are of course further tools you want to use on your website. That’s why we added many integrations like Stripe, MailChimp or  Zapier to Umso.

Where do you see Umso going next? What can we expect from you in the second half of 2021?

First of all we want to “polish” the editor we just added and push it closer to our idea of an ideal website editor. The goal is to make it easier to create a beautiful looking website.

Further, we want to add more features like a member system, A/B testing and dynamic Data.

More to find in our roadmap.

What are your thoughts on the No-Code movement?

The No-Code movement has strongly increased and will only grow further from now on. But we believe for individual requests users benefit from the option to still add code and that’s why we added the option to use custom code sections in our website builder.

What are your recommendations for startups and founders struggling to plan and launch their apps?

Try to get to 5k MMR as quickly as possible. This helps you to validate your business idea, gives you the opportunity to work full time on this project and can work as self-affirmation which is important for your mental health.

If possible, hire employees as quickly as possible to work together on your project and most importantly share the responsibility and success.


What are three things you wish you knew before you started your entrepreneur journey and what would you have done differently had you known them before?

1. Things are going to work out.

2. Get to 5k MMR as quickly as possible.

3. Having employees is key.

This might be a bit silly but if I could pass a note to my past self it’d just say that things are going to work out. The most stressful time was probably the year from $100-3,000 MRR. You want to do your best work but you’re not sure if it’ll still be good for anything one year down the road.

At the same time I was wondering if I should go full-time or not, which I finally did at $1k MRR. I had some savings at the time which would cover me for about half a year. That was definitely risky and I wouldn’t necessarily recommend it. On the other hand, working a full-time job while creating a business on the side isn’t easy either. 

If I had to start over, I’d try to get to $5k MRR as quickly as possible to get out of that questionable zone.

Where can the audience learn more about Umso?

To learn more about the product I recommend our website, for detailed infos about the product our knowledgebase, for the future our roadmap, or to have a bit of all our Twitter.

Want to start building without code?

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An Interview with Felix Gurtler: CEO at Umso

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