Website Analytic Tools

The usability of your website is fundamental. If your site has usability errors, no one will ever get to find out how great it really is. Usability is about the user experience (UX)—how easy it is for people to use and interact with your site. Your website requires a constant tuning once launched. This process requires user testing, optimisation, adjustments and iterations. To get you started on the path of continuous improvement, we've collected a list of helpful user testing tools and resources that will have you analysing your websites in an entirely new way. ​
Fullstory gives you the ability to understand your users like never before. Fullstory records visitors to your site so you can play back what happened and gain empathy for your users in a way that charts and graphs could never provide. Don't rely on what users say they do; see real user behavior in the wild. It doesn't get any simpler to gain quick usability insights on that hot new feature you launched. FullStory captures every click, scroll, page transition, and more. Fullstory has just recently provided a FREE package and a 14 day trail of the pro package which is fantastic to get you started.  
Peek provides you a 5 minute audio video of a person testing your website or app for free. It couldn't be simpler to use. Enter your website url and provide your name and email address, simple as that. We received our video about 2 hours later. This a great service to receive free impartial usability testing. Usability testing is the process of evaluating a site or product’s usability by letting real people try it. 
Nibbler is a free tool for testing websites. Enter the address of any website and Nibbler will give you a report scoring the website out of 10 for key areas, including accessibility, SEO, social media and technology. Nibbler is completely free, but limited to three reports.
GTmetrix's Report Page neatly summarises your website performance based off key indicators of page load speed. GTmetrix provides various optimising suggestions that can greatly improve your overall website speed score. It also lets you see your page's performance relative to the average of all sites analysed on GTmetrix. Just enter your website url and seconds later your results will appear. 
HotJar is an all-in-one analytics and feedback software that helps users identify opportunities for improvement using a number of tools. We use Hotjar for it's heatmap software. Understand what users want, care about and interact with on your site by visually representing their clicks, taps and scrolling behavior in the form of a heatmap. Using the insights generated from these tools, users can then improve the usability of their navigation, remove ignored content, identify confusing areas, adjust page copy, etc. 

But it doesn’t stop there for Hotjar because they offer so much more than heatmaps. Other features include live recordings, funnel analysis, polls, surveys and even live user tests via screen sharing. Hotjar offers a great free basic service. 
OnBrand Grader is a free marketing tool that grades a your brand’s website against four criteria: consistency, message, visibility and accessibility. The tool is designed to help you understand and improve your visual website branding.

From header contrast to colour temperatures, text consistency to social visibility, the OnBrand Grader provides an analysis of your website’s visual elements. Each section gives you actionable insights on how to improve your website’s branding and, of course, your OnBrand Grader score. Extremely easy to use and very well laid out results, providing you pointers to improve your score. 
Page Weight is a tool developed by imgix to show how unoptimised images affect your site’s overall weight and speed. Images are a large part of page weight, so optimising them means your site loads faster and more powerfully engages your customers. The longer your users have to wait on your website to load, the more likely they are to leave. Even a 1-second delay can lead to a 6% decrease in engagement. By making a few small changes, you can dramatically speed up your images. 
Custodee lets you monitor your competitors changes to their website content and sends you a summarised email once a day if there are any changes. It also does daily screenshots which will be stored and can be exported, so you can visually compare the screenshots side by side and review your competitors updates. Great for eCommerce business, start an AdWords campaigns when competitor products are out of stock. Track competitor products and get alerts when prices change so you can make special offers and attract new customers.

Up to 10 websites free forever.