Social Tools

Social media is one of the most effective ways for you to get more traffic and generate new leads to your website. Having the right social media management tools and a presence on all the major networks like Facebook, Twitter, Google+ and LinkedIn is a necessity these days for any online business. However, juggling multiple accounts can be time consuming which is where these tools below come in, allowing you to see all your accounts in one web-based dashboard and the ability to schedule posts automatically.
Rather than having to search around for what people are saying about your brand and setting up annoying google alerts, Brand24 delivers real-time online mentions relevant to your business. This continual insight can help you effectively respond to both positive and negative comments so you can stay engaged with your audience as well as effectively gauge any potential sales opportunities and measure effectiveness of your campaigns.
Missinglettr will set up a drip campaign for each blog post that you publish and then send the campaign content out to your social accounts over the course of a year.
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​Setting it up is easy. When you set up your account at Missinglettr, you send them the RSS feed for your blog. Once they detect that you’ve posted a new blog entry, they’ll create the campaign for you. Missinglettr will create content for you that contains excerpts from your blog entry. Then they compose a sequence of tweets based upon excerpts and interesting phrases. Missinglettr also has a built in hashtag generator which shows you each hashtag and it's associated popularity.

Missingletter has a free package and also a 14 day free trail for their premium packages. 
Buffer's primary function allows you to manage posts to social media websites by cross-posting across social media or timing posts to be updated at a specific time, offer tools to interpret data such as views, click-through links (monitoring traffic through clicked links is one major function that stood out to me) and allowing for easy delegation of tasks to a team (if you have one). 
If you are looking to create a contest to get some traffic to your site or simply generate some interest for your already existing users WooBox could be the tool. Woobox is an online marketing solution that can help users to create effective contests, coupons and more for growing fans. You can engage with your customers using photo contests, video contests, polls, deals and other similar events and increase fans using popular social networking sites like YouTube, Facebook and Twitter. ​
Twitter Counter as you can imagine specialises in Twitter analytics. The interface displays your stats using basic line and bar graphs showing you basics such as Followers, Following and Tweets by sorting it hourly and monthly. If you are looking to track your re-tweets and mentions then unfortunately its going to cost you a monthly fee, however the basic account should initially provide you with the data you need.
It’s okay to re-use old content on social media as long as its relevant, but it is often hard to find that great content among the daily social-media posts. MeetEdgar can solve that by helping you to locate some of that incredible content that many followers may have missed, because they were inundated with the constant flow of mediocre information. But they might catch your great information this time around. MeetEdgar provides a way to categorise your posts, so you can more easily track down the content that you want to re-post in the near future. It's good to recycle!
Sprout Social Landscape is essentially an interactive tool for social media image resizing. If you’re a social marketer, content creator or business owner, you’re likely managing multiple social networks. Of course, every single one has its own image size requirements, which can be a total pain if you don’t have forever to resize images for each one. All you have to do is upload a single image, choose all of the social networks/post types you want to resize you’re image for, and out comes a set of perfectly optimised social media images.
Tiddly Link allows you to add your own custom message to any website. But why would ever need to do this right? well.... Anytime you share a post, video, picture via your social media channels or  forum you are driving traffic to the content and not your site. The process is incredibly simple with no installation process required on your website. Simply sign up, log in and paste in the url you want to share and follow the instructions to create a custom call to action button, video or email grabber on the post linking back to your site. Tiddly Link offers a free 14 day trail. 
Crowdfire is an extremely powerful product to get more targeted engagement and followers on Twitter and Instagram. Follow the followers of your competitors/similar accounts and watch yourself gain followers who are actually interested in your updates. Search prospective tweets by location and keyword. Fantastic tools for local businesses. Another great feature of Crowdfire is the ability to tell you who unfollowed you and users who are inactive (features that Twitter and Instagram do not inherently have). Crowdfire is available the web and has a powerful Android and Apple app.
Notify lets you know when your startup gets mentioned online via Slack or HipChat. Setup notifications for your startup name, competitors, events and topics that you are interested in. You can choose from dozens of sources, for example in the free package: Twitter, Product Hunt, Tumblr, Hacker News and Reddit. Then receive Slack or HipChat notifications, once your topic gets mentioned. Notify only takes a few minutes to setup and is extremely simple to use.